A series produced for Maybelline NY Portugal’s YouTube channel during my tenure as Digital Brand Manager at L'Oréal Portugal, through McCann Lisbon. The Linda Com Makeup series ran for three seasons, with my involvement in Seasons 2 and 3.

Season 2 continued the debut season's talk-show concept, hosted by the brand ambassador, actress Kelly Bailey. She welcomed guests to discuss the latest makeup trends, highlighting Maybelline NY products.

Season 3 introduced a fresh, real-life vlogging style, bringing the series to the streets. Episodes were filmed in dynamic settings, such as a car styled like a New York taxi, the gym, a bathroom, and city streets. This format allowed the host to conduct engaging interviews while showcasing authentic, everyday scenarios, creating content that resonated with the audience on a personal level.

The series not only built a strong rapport with viewers but also supported product launches and enhanced brand awareness, delivering meaningful and relatable content aligned with Maybelline NY’s identity.