L’Oréal Paris
Makeup Everyday
Youtube Tutorials | After Lockdown Campaign
After a period of worldwide confinement, it was important to remember common habits such as wearing make-up every day and to adapt the use of make-up to the need for masks.
We strategically created a series of Youtube shorts for the L'Oréal Paris brand, starring four Portuguese influencers who represented four different scenarios where make-up could be integrated into the new reality: virtual meetings/remote work; make-up adapted to masks; special occasions at home; date night at home.
My contribution as the Digital Manager on this project:
Art direction - in collaboration with the marketing team, we created the concept.
Logistics - finding a videographer and photographer, optimising the budget, production location, sets and props.
Storyboards and scripts in collaboration with the marketing team.
Digital media strategy.
Feedback and final approval with the marketing team.
Campaign details
This was a 360º campaign that included a digital presence and point-of-sale materials.
Digital strategy
Youtube ads - trueview
Videos in mobile-friendly format - 9x16
Social ads - stories and posts in partnership with influencers
Collaborative posts with e-commerce platforms redirecting to the products in each look
